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Ina Georgescu
ParticipantHi Marika,
Just to be sure, assignments are to be attached into the forum that is specific to the trainin module or here in the generic forum?
Regards
InaIna Georgescu
ParticipantHi Isa,
I have the same issue. I know Milenka said that she has opened a new topic in the forum but I can’t find it.
I also put the Assignments under the forum of the module and not in this generic one. I’m not entirely sure everybody sees it.Therefore I will attach here the one I did with Milenka and Cecilia.
Regards
InaAttachments:
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ParticipantHi,
This is my 12 Zine time line video
I will put it in my Creative journal 🙂
InaIna Georgescu
ParticipantHi,
Here is the link to my Social Business Model Canvas SBMC
Doing it with my family and friends could be at a later stage when I have a bit more clearer. The Values I have chosen are: Family, Trust, Authenticity. It is not “pretty” yet, no format, just a “brain dump” on what could it be. The Ikigai I’ve done it in the past and I believe that what I want to to (love and hopefully get paid for at the amount I need) I have it clear for now.
It is really a wild shot, but I think it is nice to have a best scenario in mind. I am also drafting a three month proof of concept to test it out. Impossible I do not think it is as I have clients on POD (Print on Demand) that are Interior Designers.
Looking forward on hearing out your suggestions.
Ina
Ina Georgescu
ParticipantTravelling to the past section two reflexions and assignments
This second collage is built around my postcard collection, which holds years of memories from places I’ve visited with my family or during my studies abroad, along with cards sent to me by friends. Mixed into these are postcards from Romania, my home country—especially the rural landscapes that have always fascinated me. I grew up in a town, but something about the calm, the textures, and the open space of the countryside has stayed in my imagination. These landscapes still feel like a creative anchor for me.
As I laid everything out, I saw how much these visuals reflect my sensibility: a love for composition, for bold colors, and for meaningful details. The color palette swatches I added are a nod to my long-time habit of mixing colors and testing combinations—something I’ve done instinctively since I was young. I’ve always had this urge to “make things mine” through color. Seeing all of this together, I noticed how much my visual world blends structure and feeling, clarity and nostalgia. From vintage patterns that remind me of my grandmother to clean, minimal illustrations like Pinocchio, my creative identity holds space for both. This collage made that beautifully clear.
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ParticipantToday I took the time to gather and photograph the things I’ve kept since I was a kid—little treasures that have followed me through the years. Looking at them all laid out, I realized how early my creative voice started to form. One of my first artistic impulses was simply to add color to things—giving them my own mark, even if it was just doodles in the margins or painting over something plain. I’ve always had this instinct to personalize the world around me. That hasn’t changed.
What stood out most in this process is how much my visual language is still influenced by what surrounded me back then. My grandmother’s patterns—delicate, layered, and rich—still impress me today. I’ve always loved vintage, but I’m also drawn to bold, minimalist illustration—like the clean storytelling in classic versions of Pinocchio. This exercise helped me see how those seemingly opposite aesthetics actually live together in my creative identity. They’re not contradictions—they’re me. Reconnecting with that mix felt grounding and gave me new clarity about where my visual voice really comes from.
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ParticipantThank you! Love to see what’s next!
Ina Georgescu
ParticipantHi! I so loved this part of the class. I never actually have time to reflect, but with this occasion I paused and came up with my Commitment Letter. These days I am not in a good physical shape, so the letter are a bit wobbly and it took me some time to wite it. I steel need to decorate and put down my decalogue that I already have in mind.
Here is what I wrote the my creative sellf:
———–
Oh, my dearest creative self,
As I sit here, looking at the beautiful world you bring to life my heart is filled with so much love and respect for you. You have such a unique way of seeing the world, of capturing its essence, and transforming it into something truly special. And today, I want to make some promises to you, to ensure your flame of creativity continues to burn brightly and freely.
I promise to give you the time you need, to carve out dedicated moments each week where you can simply be with your art. No distractions, no urgent tasks, just the sacred space for you to explore, to dream, and to create. I know how easy it is to get caught up in the demands of daily life, but your creative spirit deserves this dedicated time, just as much as anything else. I commit to setting specific time to play with your craft, just to see what new things emerge.
I promise to give you the space to breathe, both literally and figuratively. This means ensuring your physical workspace is a sanctuary where ideas can flow, and also creating mental space for you to experiment without inhibition. I will clear away the clutter, the doubts, and the need for immediate perfection. Remember, creativity thrives where structure and spontaneity coexist.
Most importantly, my dear creative self, I commit to a judgment-free journey. There will be days when the colors don’t quite blend, or the patterns feel a little off, and that’s perfectly okay. I promise to embrace every brushstroke, every sketch, and every idea – even the “failed” ones – as part of your unique and wonderful process. Experimentation is the oxygen of creativity, and I will foster an environment where you feel absolutely free to try new things, to deviate, and to grow without the heavy weight of self-criticism. This journey is about exploration, not impeccable execution. I will avoid self-judgment and focus on the process, not perfection.
And because I know your well-being is the foundation of everything you do, I also want to make explicit promises of self-care to you. I commit to nurturing our physical health, because a healthy body is a vibrant canvas for a creative spirit. I promise to walk more, allowing nature to inspire and renew you, enjoying its beauty and its details. We will sleep more, because good rest is the fuel for imagination and mental clarity.
Furthermore, I promise to dedicate mindful time to the people we love most: to our children and our husband. Their presence and love are an inexhaustible source of joy and perspective, and I commit to living and savoring those small, precious moments in life, those sweet pauses that remind us what truly matters. Because I know that by aligning our actions with our deepest values, we cultivate a more complete and meaningful life.
This letter is just for us, a private pledge from my deepest self to your boundless creativity and to your holistic well-being. I will keep it safe in your journal, a reminder we can revisit whenever encouragement is needed, when the path feels a little unclear, or when the world tries to whisper doubts.
You are magnificent, and your creative voice is a gift. Let’s continue to explore, to grow, and to paint the world with the beautiful nature of your soul, caring for every aspect of our being.
With all my love and unwavering support,
Your devoted self
——-Let me know your thoughts.
InaAttachments:
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ParticipantEmpathy Map
Ideal Client:
The Creative Director of a boutique lifestyle brand that values authenticity, nature, and emotional storytelling.Think & Feel
– Wants to tell a story through design—not just follow trends.
– Feels pressure to be original but also marketable.
– Adores tactile beauty, human touch, and heritage.
– Dreams of finding an artist who brings depth, not just decoration.See
– A market flooded with flat, digital patterns.
– Brands trying to fake authenticity.
– Consumers increasingly drawn to handmade, local, emotional aesthetics.
– Rising interest in slowness, folklore, nature, and craft.Hear
– ‘Our visuals don’t reflect who we are anymore.’
– ‘Can we create something that feels handcrafted and soulful?’
– ‘People want to connect with stories, not just images.’
– ‘Let’s find someone who gets it.’Say & Do
– Talks a lot about values: sustainability, creativity, honesty.
– Seeks collaborators who align with their brand’s story.
– Shares inspiration from nature, archives, and traditional arts.
– Looks for design that ‘feels’ rather than just ‘sells’.Pains
– Can’t find patterns that feel both beautiful and meaningful.
– Frustrated with overly trendy or generic design work.
– Tired of artists who lack professionalism or depth.Gains
– Wants to discover a visual partner they can trust and grow with.
– Hopes to create products that people keep, love, and remember.
– Values work that is emotionally resonant and rich with symbolism.
– Seeks patterns that bring peace, joy, and identity to their brand.How My Background Adds Value
Element
Adds This
Engineering background
Precision, structure, pattern logic, reliability in process—helps deliver custom work that works practically.
Romanian folk roots
Rich visual heritage, meaningful motifs (protection, nature, seasons), narrative depth—adds soul and cultural uniqueness.
Artistic hand-drawing
Emotional warmth, organic imperfections, visual depth—makes the work irreplaceable and deeply human.Ina Georgescu
ParticipantHi!
Elevator Pitch and Value Proposition – La Naturaleza Pintada
Elevator Pitch
I create intricate, hand-painted surface patterns that bring nature to life with a sense of rhythm, harmony, and soul. My work blends artistic tradition with the precision of an engineering mind and the storytelling of Eastern European folk art. These patterns are more than decoration—they’re designed to spark emotion, enrich everyday objects, and offer brands a distinctive, poetic visual identity rooted in timeless beauty.Value Proposition
What I Offer (Products & Services)
– A library of exclusive, hand-drawn surface patterns (for licensing or sale).
– Custom pattern design for brands seeking meaningful, nature-inspired visuals.
– Artistic consulting for visual storytelling rooted in organic forms and traditional motifs.Why It Matters (Emotional & Functional Benefits)
– Emotional: Clients connect with art that feels alive—organic, imperfect, human.
– Functional: I offer a professional, thoughtful process grounded in both artistic intuition and methodical execution.
– Unique Selling Point: A rare balance of structure and soul—a design style that’s meticulous but not mechanical, full of natural flow and cultural memory.Style Narrative
I channel a visual language of intertwined florals, flowing symmetry, and soft detail, drawn from both folk embroidery and classical pattern design, capturing a world where nature is both wild and ordered. I create visual joy—not just beauty, but belonging, warmth, and nostalgia. -
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