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Hi! I so loved this part of the class. I never actually have time to reflect, but with this occasion I paused and came up with my Commitment Letter. These days I am not in a good physical shape, so the letter are a bit wobbly and it took me some time to wite it. I steel need to decorate and put down my decalogue that I already have in mind.
Here is what I wrote the my creative sellf:
———–
Oh, my dearest creative self,
As I sit here, looking at the beautiful world you bring to life my heart is filled with so much love and respect for you. You have such a unique way of seeing the world, of capturing its essence, and transforming it into something truly special. And today, I want to make some promises to you, to ensure your flame of creativity continues to burn brightly and freely.
I promise to give you the time you need, to carve out dedicated moments each week where you can simply be with your art. No distractions, no urgent tasks, just the sacred space for you to explore, to dream, and to create. I know how easy it is to get caught up in the demands of daily life, but your creative spirit deserves this dedicated time, just as much as anything else. I commit to setting specific time to play with your craft, just to see what new things emerge.
I promise to give you the space to breathe, both literally and figuratively. This means ensuring your physical workspace is a sanctuary where ideas can flow, and also creating mental space for you to experiment without inhibition. I will clear away the clutter, the doubts, and the need for immediate perfection. Remember, creativity thrives where structure and spontaneity coexist.
Most importantly, my dear creative self, I commit to a judgment-free journey. There will be days when the colors don’t quite blend, or the patterns feel a little off, and that’s perfectly okay. I promise to embrace every brushstroke, every sketch, and every idea – even the “failed” ones – as part of your unique and wonderful process. Experimentation is the oxygen of creativity, and I will foster an environment where you feel absolutely free to try new things, to deviate, and to grow without the heavy weight of self-criticism. This journey is about exploration, not impeccable execution. I will avoid self-judgment and focus on the process, not perfection.
And because I know your well-being is the foundation of everything you do, I also want to make explicit promises of self-care to you. I commit to nurturing our physical health, because a healthy body is a vibrant canvas for a creative spirit. I promise to walk more, allowing nature to inspire and renew you, enjoying its beauty and its details. We will sleep more, because good rest is the fuel for imagination and mental clarity.
Furthermore, I promise to dedicate mindful time to the people we love most: to our children and our husband. Their presence and love are an inexhaustible source of joy and perspective, and I commit to living and savoring those small, precious moments in life, those sweet pauses that remind us what truly matters. Because I know that by aligning our actions with our deepest values, we cultivate a more complete and meaningful life.
This letter is just for us, a private pledge from my deepest self to your boundless creativity and to your holistic well-being. I will keep it safe in your journal, a reminder we can revisit whenever encouragement is needed, when the path feels a little unclear, or when the world tries to whisper doubts.
You are magnificent, and your creative voice is a gift. Let’s continue to explore, to grow, and to paint the world with the beautiful nature of your soul, caring for every aspect of our being.
With all my love and unwavering support,
Your devoted self
——-Let me know your thoughts.
InaEmpathy Map
Ideal Client:
The Creative Director of a boutique lifestyle brand that values authenticity, nature, and emotional storytelling.Think & Feel
– Wants to tell a story through design—not just follow trends.
– Feels pressure to be original but also marketable.
– Adores tactile beauty, human touch, and heritage.
– Dreams of finding an artist who brings depth, not just decoration.See
– A market flooded with flat, digital patterns.
– Brands trying to fake authenticity.
– Consumers increasingly drawn to handmade, local, emotional aesthetics.
– Rising interest in slowness, folklore, nature, and craft.Hear
– ‘Our visuals don’t reflect who we are anymore.’
– ‘Can we create something that feels handcrafted and soulful?’
– ‘People want to connect with stories, not just images.’
– ‘Let’s find someone who gets it.’Say & Do
– Talks a lot about values: sustainability, creativity, honesty.
– Seeks collaborators who align with their brand’s story.
– Shares inspiration from nature, archives, and traditional arts.
– Looks for design that ‘feels’ rather than just ‘sells’.Pains
– Can’t find patterns that feel both beautiful and meaningful.
– Frustrated with overly trendy or generic design work.
– Tired of artists who lack professionalism or depth.Gains
– Wants to discover a visual partner they can trust and grow with.
– Hopes to create products that people keep, love, and remember.
– Values work that is emotionally resonant and rich with symbolism.
– Seeks patterns that bring peace, joy, and identity to their brand.How My Background Adds Value
Element
Adds This
Engineering background
Precision, structure, pattern logic, reliability in process—helps deliver custom work that works practically.
Romanian folk roots
Rich visual heritage, meaningful motifs (protection, nature, seasons), narrative depth—adds soul and cultural uniqueness.
Artistic hand-drawing
Emotional warmth, organic imperfections, visual depth—makes the work irreplaceable and deeply human.Hi!
Elevator Pitch and Value Proposition – La Naturaleza Pintada
Elevator Pitch
I create intricate, hand-painted surface patterns that bring nature to life with a sense of rhythm, harmony, and soul. My work blends artistic tradition with the precision of an engineering mind and the storytelling of Eastern European folk art. These patterns are more than decoration—they’re designed to spark emotion, enrich everyday objects, and offer brands a distinctive, poetic visual identity rooted in timeless beauty.Value Proposition
What I Offer (Products & Services)
– A library of exclusive, hand-drawn surface patterns (for licensing or sale).
– Custom pattern design for brands seeking meaningful, nature-inspired visuals.
– Artistic consulting for visual storytelling rooted in organic forms and traditional motifs.Why It Matters (Emotional & Functional Benefits)
– Emotional: Clients connect with art that feels alive—organic, imperfect, human.
– Functional: I offer a professional, thoughtful process grounded in both artistic intuition and methodical execution.
– Unique Selling Point: A rare balance of structure and soul—a design style that’s meticulous but not mechanical, full of natural flow and cultural memory.Style Narrative
I channel a visual language of intertwined florals, flowing symmetry, and soft detail, drawn from both folk embroidery and classical pattern design, capturing a world where nature is both wild and ordered. I create visual joy—not just beauty, but belonging, warmth, and nostalgia.