Digital Communication and Inclusive Design

Overview

💻🎨🌐 The Digital Communication and Inclusive Design module will guide you in creating a meaningful and strategic digital presence as an artist or creative entrepreneur.

🎯 You’ll explore how to develop a clear digital strategy aligned with your vision, identify your brand archetype, and define a consistent tone of voice that speaks authentically to your audience.

🗣️🤝 Special attention will be given to inclusive communication—how to make your content accessible, respectful, and engaging for diverse communities.

🛠️📈🚀 You’ll also discover practical tools and platforms to simplify your workflow and amplify your message. By the end of the module, you’ll have a solid foundation to communicate your creative work with clarity, purpose, and impact.

💻 💡 The module is divided into focused sections combining theory, reflection prompts, and practical exercises to help you experiment and develop your own communication strategy. You’re encouraged to adapt the journey to your needs, integrate insights from other modules, and use this space as a creative lab for self-expression and connection.

Curriculum

6 Sections
6 Lessons
Lifetime

Expand all sectionsCollapse all sections

Initial evaluation
1
- 1.1
  Initial evaluation
Value proposition
i. Digital strategy: what is it?
ii. Elevator pitch. 30 seconds to tell everything
iii. Value proposition
iv. Value proposition canva
v. Empathy approach
vi. Empathy Map Canvas
1
- 2.1
  Value Proposition
  37 Minutes
Archetype and tone of voice
i. What are the archetypes
ii. The 12 archetypes
iii. How to define your brand archetype
iv. Tone of voice: what it is
v. What it is for
vi. How to define your tone of voice
1
- 3.1
  Archetypal branding and tone of voice
Inclusive communication
i. Reconstructing history through the intersectional approach
ii.Who is represented and who is NOT represented
iii. Binarism: what’s beyond?
iv.A queer year of love letters: queer design
v. Disability theory
vi. Systemic racism: how to recognise it?
vii. Equality VS equity
vii. Trivia
1
- 4.1
  Inclusive communication
Useful tools
i. Canva
ii. Adobe podcast
iii. Adobe dimension
iv. Unconventional communication
1
- 5.1
  Useful tools
  29 Minutes
Final evaluation
1
- 6.1
  Final evaluation

Speakers

Stanza 101 Project

Stanza 101 Project is a cultural association founded in 2013 in Rome, led by a group of women and queer individuals.

We create Projects, Education, and Lifelong Learning initiatives developed through an intersectional approach.

Our mission is to use our diverse skills to support women and the LGBTQIA+ community in their creative endeavors, challenging gender stereotypes through knowledge-sharing and collaboration. We design and support activities that promote gender and sexual orientation diversity, intercultural dialogue, the rights of foreign nationals and people with disabilities, as well as emotional and sexual education.

Our aim is to build an open, participatory space against all forms of social exclusion.

We are committed to fighting violence against women, homophobia, lesbophobia, biphobia, transphobia, racism, and all forms of discrimination.

Instagram account

stanza101project.com

Send us an email

Chiara Aliberti

Visual designer and multimedia communication expert. My profession did not have a name when I started, in the jurassic web. It was 2005. In recent years, my main focus is “welcoming” communication (I don't like to call it “inclusive”). I love telling stories, especially the small ones, which are then the biggest. Take a look at Stanza 101 Project profile

Francesca Mattia

Copywriter since 2012. I write for online and offline communications for businesses, brands and nonprofit organizations. Everything I know about this craft, I've learned in the field. And I've learned more from deleted words than from published ones. I am a firm believer in doubt. Basically, I am a living oxymoron. Take a look at Stanza 101 Project profile