Curriculum
- 6 Sections
- 6 Lessons
- Lifetime
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- Initial evaluation1
- Value propositioni. Digital strategy: what is it?
ii. Elevator pitch. 30 seconds to tell everything
iii. Value proposition
iv. Value proposition canva
v. Empathy approach
vi. Empathy Map Canvas1 - Archetype and tone of voicei. What are the archetypes
ii. The 12 archetypes
iii. How to define your brand archetype
iv. Tone of voice: what it is
v. What it is for
vi. How to define your tone of voice1 - Inclusive communicationi. Reconstructing history through the intersectional approach
ii.Who is represented and who is NOT represented
iii. Binarism: what’s beyond?
iv.A queer year of love letters: queer design
v. Disability theory
vi. Systemic racism: how to recognise it?
vii. Equality VS equity
vii. Trivia1 - Useful toolsi. Canva
ii. Adobe podcast
iii. Adobe dimension
iv. Unconventional communication1 - Final evaluation1
Useful tools
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